WorkPoint365 — UX Research
Led comprehensive UX research for WorkPoint Express, a ground-breaking solution for email and attachment management in Outlook. Conducted user interviews, usability testing, and created data-driven design recommendations.
Role
UX Researcher & Designer
The Challenge
The client needed to improve the user experience of their digital product to increase user engagement and reduce churn. Through initial stakeholder interviews, I identified key areas where the current experience was falling short of user expectations and business objectives.
Research Process
I conducted a comprehensive research study involving user interviews, competitive analysis, and usability testing with existing users. The research revealed critical insights about user mental models, workflow pain points, and unmet needs that directly informed the design direction.
Key Outcomes
- Reduced task completion time by 40% through simplified navigation patterns
- Increased user satisfaction score (CSAT) from 3.2 to 4.5 out of 5
- Decreased support tickets by 55% in the first quarter post-launch
- Delivered a comprehensive design system with 50+ reusable components
Interested in working together?
Let's talk.
Give me a call, send an email, or reach out directly on LinkedIn — whichever works best for you.
